For years, Dimi, the founder of Morgan & Reid, struggled to get a good night's sleep. Like millions of hot sleepers, he spent countless nights tossing and turning, plagued by the discomfort of overheating.
"The worst part wasn’t just waking up drenched in sweat," he recalls, "it was the frustration of never finding a solution. Every morning, I felt drained and tired, and it started to affect my energy and focus."
Dimi realised his love for slipping into cool, smooth sheets in the winter never translated to summer. The sensation he craved—cool, smooth, and breathable—seemed impossible during warmer months. The options on the market were disappointing. Cotton sheets felt heavy and warm. Satin sheets, while cool at first touch, felt synthetic and sticky, trapping heat and air instead of allowing it to escape.
"I wanted a solution that combined the coolness I loved with the comfort and breathability my body needed," he explains.